10 ways to increase brand awareness for your business

Do you want your business to be seen in today’s day and age? Well, it is all about targeting your audience and capturing their attention. But, then how do you convert this into sales?

Follow these tips to improve branding awareness for your business and start to see your client list evolve.

1. Optimise your website for your target market.

Ensuring your website is optimised for search engines should be one of the first things you check. Make sure you research keywords and insert them into your pages to drive traffic to your business online.

2. Your website should be your ‘home’ of branding.

Once your potential clients act on your marketing campaign whether it be from print or online, they will connect with your website next. Having your website as the hub for your brand marketing is the most important step you will take.

3. Use the same logo, colours and fonts in all future marketing media.

Consistency is key. Streamline all of your marketing materials by using consistent branding across all platforms. This will allow your target market to recognise you instantly, whichever way they connect with you.

4. Tell your story – why you are in business and how your business came to be.

Your clients and customers want to know who you are, why you do what you do, and how you came into business. They want to like you, and be able to trust you. Your market needs to meet the person behind the brand, before they will buy what you are promoting.

5. Make sure you work to keep your name in front of your market.

‘Out of sight, out of mind’, right? This also applies in business. If your market can’t see you or your brand on a regular basis, you won’t be at the forefront of their mind when it comes to needing your services.

6. Provide hints & tips for the clients on your database.

Send newsletters with helpful information through to your database either in print or via email. Keep in regular touch with your potential clients, and show them you are the key person in your field with expertise and knowledge.

7. Increase your content output.

Link your newsletter back to your website to allow your market to connect with you on several platforms. Create a blog, write articles, use this content to increase your brand awareness online as well as in print.

8. Use social media.

You can carry you brand further by using just a few social media outlets. Think about where your target market visits and target those social media outlets with your marketing.

9. Think about multiple content platforms to distribute your branding.

Have you thought about using video as a way to get your content out to your customers? Maybe podcasts would reach your market easier. With technology at our fingertips, there are endless possibilities.

10. Sponsor an event.

There is no better way to get your branding out to a wider audience than to sponsor an event. All those in the database of the event holders and any other sponsors will then see your logo in all marketing materials distributed.