Entries by Llew Dowley

Australia Post – Unaddressed Mail

Unaddressed mail is the perfect way to reach postential customers when you don’t have much of a database. Australia Post offers this option as the low cost mailing option. Items can be sent nationwide, or can target your local area via postcode distribution. Read more on the Unaddressed Mail option here.    

How to use coupons and vouchers to promote your business

Everyone loves a special offer, whether it be a discount, a value-add or something free. We all love getting something extra for nothing, feeling a bit special or ‘saving’ money. This is why vouchers and coupons are a great way to build loyalty within your existing customer database, or to grab the attention of new […]

Media channels & their effectiveness – Australia Post White Paper

Australia Post has recently released a white paper on their findings surrounding how Australian consumers want to hear from brands, and how they receive marketing efforts. Based on a survey of 9,000+ consumers (during July 2013) and raising questions surrounding which are the most effective channels for promotional advertising, and which avenues were perceived as useful […]

Australia Post – Bulk Mail Services

Did you know that if you are sending over 300 letters at a time with Australia Post, you may be eligible for a discount through their bulk mail services? For more information on which bulk mail service will suit your needs, letter size guides, and bulk mail delivery standards, simply click here to read more directly […]

Environmental Policy

The Camerons Group is committed to reducing there impact on the environment through sustainable practices.  Environmental Policy The Camerons Group Environmental Management Statement The Camerons Group is totally committed, at all levels throughout our organisation, to achieving excellence in all areas of our business operations with the main objective being providing high quality products and […]

What is Direct Marketing?

Direct Marketing is a form of advertising that allows businesses to communicate straight to their customers. Direct Marketing, also referred to as Direct Response Marketing, uses multiple advertising channels to connect with potential clients. These techniques can include interactive consumer websites, fliers, catalog distribution, database marketing and email.Direct response marketing is utilised by small businesses, […]

10 ways to increase brand awareness for your business

Do you want your business to be seen in today’s day and age? Well, it is all about targeting your audience and capturing their attention. But, then how do you convert this into sales? Follow these tips to improve branding awareness for your business and start to see your client list evolve. 1. Optimise your […]

Why you should build brand awareness for your business?

Building brand awareness of your business is one of the most important things you can do in order to gain new clients. Instead of focusing on selling your products, you should focus on selling your business first. This will enable your potential customers to connect with you, and your business, before they buy. It is […]

Why use print media in your marketing strategy?

There is no doubt we are in the digital age, and with technology growing at such a fast rate, the phrase ‘print is dead’ can be heard far and wide. But the truth is, print is not dead. It is in fact thriving, and increasing alongside digital media. And here is why. 1. Mail is […]