Media channels & their effectiveness – Australia Post White Paper

Australia Post has recently released a white paper on their findings surrounding how Australian consumers want to hear from brands, and how they receive marketing efforts.

Based on a survey of 9,000+ consumers (during July 2013) and raising questions surrounding which are the most effective channels for promotional advertising, and which avenues were perceived as useful for interacting with business.

The results raised the question as to whether marketers shared a similar view to consumers. To investigate further, Australia Post teamed up with Marketing magazine to find out the beliefs held by more than 300 Australian marketers as to which communications channels are preferred by consumers.

To review the findings you can download the full report here.