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Australia Post – Unaddressed Mail

Unaddressed mail is the perfect way to reach postential customers when you don’t have much of a database. Australia Post offers this option as the low cost mailing option.

Items can be sent nationwide, or can target your local area via postcode distribution.

Read more on the Unaddressed Mail option here.

 

 

How to use coupons and vouchers to promote your business

Everyone loves a special offer, whether it be a discount, a value-add or something free. We all love getting something extra for nothing, feeling a bit special or ‘saving’ money.

This is why vouchers and coupons are a great way to build loyalty within your existing customer database, or to grab the attention of new potential customers.

So how do you use vouchers and coupons to promote your business?

 

Know what your customer wants

Knowing what sort of discount or special offer your customer wants will help you with your marketing. Are they money focused and so would prefer a $20 discount voucher? Or do they love a good value-add, for example – your customers are quite happy to purchase a service and get something else on top such as a free wax with their car wash?

Maybe they prefer the free option and respond well to campaigns that reward the customer for telling a friend about your service – a big example of this is offering a free session with a personal trainer if a friend signs up with the same gym.

Testing exactly what your customer wants, or is more likely to respond to, means you are going to get more bang for your buck. Do the legwork and the research and your campaign will work harder for you.

 

Buddy up

In this day and age, there are so many other small businesses looking for new customers. A great way to capitalise on this is to approach other organisations about offering each others services as a bonus to yours.

For example, you could promote both businesses by offering the following coupon:

Eat at XYZ Restaurant this month and receive a free bottle of ABC wine.

This allows the restaurant and the wine maker to tap into both customer databases, extend their sales reach and increase brand recognition. Your customers are happy and will recommend the offer to their circle of friends, generating new leads for both businesses.

 

Early bird discounts

You know how the saying goes – The early bird gets the worm. Well, the early bird can also be rewarded with a discounted price.

Not only does this encourage potential leads to make a purchase decision, it also allows you to benefit from increased cash flow and better resource management.

Travel companies use this strategy very well, as they are know for offering early bird specials for holidays due to take place in the following year, or discounted airfares for flights booked months in advance. These marketing methods can enable you with ability to prior plan your events, and prompts clients to book in advance

 

Exclusivity

While we might not admit it, we all like to feel special. Receiving a personally addressed piece of mail with the words ‘Exclusive to VIP Customers only’ certainly gives us a thrill. That feeling of being privy to something exclusive is a powerful emotion that has been leveraged by marketing professionals for years.

Consider creating a VIP customer database for frequenters of your business. They could receive special offers, vouchers and coupons just for signing up for them. This creates loyalty, increases purchasing activity and also word-of-mouth for your bonus offers. Most customers can’t resist a bit of bragging when they are on a good thing!

 

Upsell

If you’ve already got a captivated audience and customers buying your product or service from you, it’s much more cost effective to market to them. Improve the average spend of your current customers through the use of vouchers or coupons. Think about what they have purchased and the next element you can upsell to them.

It doesn’t have to be a large item, but something easy that doesn’t take a lot of decision making to purchase. This is called the Point Of Sale (POS) items in your local supermarket – those tempting chocolate bars as you wait for your shopping to be scanned and are so hard to resist

 

So how do you take advantage of this marketing process?

Make it a super simple process for your customer and your business by incorporating the voucher into a direct mail marketing piece. Have a look at our Offerlope Envelopes as an example.

The Offerlope is an envelope with a removable panel that can be used as a redemption voucher or reveals a hidden message for a promotion. It is a simple method to implement from a production point of view and is an inexpensive way to leverage your mail costs.

Remember it all comes down to honing in on your ideal clients needs for each campaign. You can be as creative and clever as you like, but if the information is landing in the wrong person’s letterbox, it won’t mean a thing. Research and customer relationship management is the key to success.

 

Contact Camerons on (02) 9933 4400 to discuss how to start your voucher campaign today.

 

 

6 Ways To Get The Direct Marketing Response You Want

Like anything in business, you need to start with an objective, then devise a strategy and plan out how you’re going to action it.

It is easy to say you are going to go ahead with a direct mail campaign, whip something up and send it on out, but if there isn’t a specific objective attached to it, your strategy will be too broad and it will be hard to measure how effective it is.

Ask yourself – How do you want your customers (current, potential or new) to respond to your campaign?

Do you want them to buy something, sign up to something, share something, or share information? The answer will then dictate your strategy.

Here are 6 tips that will give your campaign the desired effect.

 

Call to action

Yes, it’s a sales buzzword/phrase but it works. Put a clear call to action on your marketing piece and it becomes very difficult for the customer to ignore or misinterpret the direct mail document they receive. Be clear and directive. Make it easy for them with the Call to Action incorporated into the marketing piece. For example our Four Page Flyer Replier offers exactly that option.

 

Stand out from the crowd

Standing out from the letterbox crowd is easy with the creative direct mail options available to you now. Consistent branding, eye-catching graphics and great colours can mean the difference between a customer reading about your product or service or popping it straight into the bin. Something as simple and cost effective as a Full Colour envelope is a way to get the right response from your customer.

 

Single purpose

Don’t ask your customer to do too much. Choose one call to action and make it simple. Anything confusing or involving multiple steps takes up time for your target customer and increases the chance that they will put your advertisement straight in the ‘too hard basket’.

 

Make it easy for them to find you

Have all your contact details on the information piece. Your website, phone number, email, physical address and social media – allow your clients to connect with you the way they prefer. Some may want to speak with a real person over the phone, others might research you via your website before they decide to trust you and make the next move in the sales process. Making it easy for your customers to find you helps the customer build a sense of openness about your business.

 

Be tenacious

Recognise that a direct mail campaign is part of an overall marketing plan. Your potential customers need 7 touchpoints to build trust in your brand before they purchase from you. This can be a mixture of contact such as email marketing, direct mail, social media posts and more. So be tenacious. Be consistent with your branding and the design of your overall marketing campaign so that your logo, colours palette and branding becomes easy to remember.

 

Match the campaign to the customer

This is a simple strategy that has been proven to increase response rates. It’s not rocket science but quite often is overlooked. You have a special offer for your customers? Think about EXACTLY what type of customer would like that offer. Is it ALL of them? Everyone on your mailing list? Or one type of customer profile on your mailing list?

Are you a travel company wanting to promote a special rate available at a family-style resort in Fiji? Kids under 12 eat and stay free. Make sure that only goes to the people on your mailing list you know have families or even better, kids under 12! Better response rates + less waste = better bottom line.

Yes, it does mean you have to keep your eye on the ball with your mailing list, gathering and managing accurate customer information but it’s absolutely worth it to get the response YOU want.

Contact our team today and see how we can help

 

What is Direct Marketing?

Direct Marketing is a form of advertising that allows businesses to communicate straight to their customers. Direct Marketing, also referred to as Direct Response Marketing, uses multiple advertising channels to connect with potential clients. These techniques can include interactive consumer websites, fliers, catalog distribution, database marketing and email.Direct response marketing is utilised by small businesses, through to industry leaders.

The use of direct marketing seeks to drive a specific ‘ all-to-action’, such as a download upon sign up or immediate purchase, with measured results to show a clear return on investment. This type of marketing offers trackable, measurable responses, results and costs from prospects and/or customers – regardless of medium.

Direct marketing helps you build relationships with your customers. You can personalise promotions, letters and offers to create an immediate link with your customer and increase their personal connection to your business. Many businesses combine direct marketing and customer loyalty strategies to keep and build customer relationships (e.g. by sending birthday cards, discount offers, invites to upcoming sales).

A simple direct marketing tactic designed to build your database is by requesting the email address of potential customers through a sign up form (or lead capture) on your website. By using a multi channel approach you can increase your reach to a wider range of potential clients. Offering a free gift – checklist, download, or hints and tips – sent to the customer following their entry is a great incentive for new clients to investigate your website and business.

A database of names, often with certain other relevant information such as suburb, age range, company size, is used to develop a list of targetable interests. As direct marketing relies on being able to address members of a target market or demographic these lead captured details often form an integral part of your campaign.

Direct marketing gives you the opportunity to promote your products and services directly to the customers who most need them. However, direct marketing campaigns require careful planning and a clear understanding of responsible direct marketing practice. Being aware of the benefits and challenges of direct marketing will help you use this style of advertising effectively.

Contact Camerons on (02) 9933 4400 to help you customise your direct marketing campaign today.

Why use print media in your marketing strategy?

There is no doubt we are in the digital age, and with technology growing at such a fast rate, the phrase ‘print is dead’ can be heard far and wide.

But the truth is, print is not dead. It is in fact thriving, and increasing alongside digital media. And here is why.

1. Mail is exciting

Going to the letterbox and finding mail is now more exciting for consumers than receiving an email. Print marketing is much more attention grabbing than it was in the past. You will find there is less competition with most businesses choosing only to send e-newsletters to their database as a cost saving option. Sale notifications are posted via social media channels or only available to those who register their email on the website.

2. Green is in

Can you believe that print is actually a greener option? It is the only medium that produces a one-time carbon footprint. Think about it, once you print something it is no longer going to use any more carbon energy. Other forms of media will require energy every time it is viewed from a media device.

3. Print is physical

Everyone just loves ‘thud’ value. Thud value is that feeling you get when you drop a magazine, newspaper or stack of envelopes down on the kitchen table or office desk. We crave it. And whilst we can scroll or flick past articles quite quickly on our phones or tablets, tangible print items in our homes can stick around for some time and be viewed all year round.

4. You can ‘unplug’

We are experiencing such a high rate of technology based communication that there is a major move to unplug, or disconnect, from all of the technology that surrounds us. Enter a relaxing Sunday afternoon reading a magazine, or paper, with your drink of choice as you enjoy the quiet.

5. Print + Digital = Gold

Integration of print mail marketing alongside a digital promotion campaign will create your strongest marketing strategy. This will drive your target market to your website and sales events to take advantage of your offerings, producing more effective results than digital alone.

Whilst marketing to your customers comes in all forms, using print marketing plays an important role in connecting with your potential customers.

Contact Camerons today to find out how…

 

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